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In the highly saturated Amazon US projector category, premium hardware does not automatically translate into market success.
The M31 (ByteSense F3) project serves as a textbook example of how a "Strategic Disconnect" can lead to a capital crisis.
With over 1 million RMB (approx. $150,000) locked in raw materials and an initial sales volume stagnant at 200 units per month, the project faced a total deadlock.
This post-mortem explores how we used data to identify the failure points and designed a roadmap for recovery.
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