As the new year begins, everything takes on a fresh look. When we talk about success in business, many familiar names come to mind: Apple, which pursues exceptional quality in experience and ecosystem; Xiaomi, which disrupted industries with affordability at its core; Huawei, which strives for breakthroughs through full-chain independent R&D. Among offline retailers: Costco, which delivers premium quality at membership value; Walmart, which wins through scale with variety and savings; ALDI, with efficient and lean operations; and Pang Dong Lai, which touches China with ultimate service. Online, Alibaba’s TMall built its brand on variety & quality; JD.com built its moat on speed & quality; and TEMU carved out a huge new market by deeply focusing on affordability.

These enterprises have all found their sharp edge in different dimensions of the strategic model: More, Fast, Good, Cost-Effective. So how should a new brand choose its own path?

Today, I want to share Baisi’s choice: a path focused on Quality & Affordability, and behind this choice, a dream called Audio-Visual Equality.

“More, Fast, Good, Cost-Effective” are four powerful values. Yet for a company, especially a startup, it is extremely difficult to excel in all four at the same time. The essence of strategy is choice: to make clear trade-offs and focus based on inherent strengths, industry ecosystem, and ultimate mission.

Operating in the LCD projector industry, ByteSense is committed to serving emerging markets. We have made these choices:

We do not chase “More”. We will not endlessly expand SKUs to cover every niche scenario. “More” means scattered resources in R&D, inventory, and marketing. Instead, we choose Focus: concentrate limited resources on a small number of core products and refine them to excellence. This makes our products more solid and greatly improves turnover efficiency per SKU — a reflection of “efficiency” in operations.

We do not blindly chase “Fast”.

Unlike the rapid iteration of smartphones, LCD projector technology evolves steadily. We avoid an arms race of constant new product launches. Meanwhile, consumers in emerging markets do not universally demand ultra-fast “next-day delivery”. This allows us to step out of the race for speed and save time and energy.

Where do these saved resources go? All into deeper refinement of Quality & Affordability. These two pillars form the core of Baisi’s strategy.

We firmly believe: consumers in emerging markets deserve quality products at reasonable prices. “Quality” for us is comprehensive:

Quality in reliability

Durability is fundamental. Through strict supply chain and manufacturing control, we reduce defects and build products that stand the test of time. 

Stable quality means peace of mind for users.

Quality in design & experience Social media like TikTok has raised global young consumers’ aesthetic standards. Limited purchasing power does not mean accepting rough, unattractive products. We are committed to industrial design, image quality, and user experience that exceed price expectations. A well-designed projector is part of a warm home atmosphere.

Quality in service Clear, reliable after-sales support so users can buy with confidence.

This “quality” is not luxury over-engineering. It is no compromise on key experiences — respect and dignity for consumers in emerging markets.

“Affordability” is far more than low price. It is a systematic capability:

Save money for users Through focused SKUs, scale effects, lean operations, and high quality that lowers repair rates, we cut unnecessary costs and pass real value to customers.

Save time and hassle for users Reliable products, smooth experience, and strong service mean no extra effort in choosing, using, or repairing. Choosing Baisi means choosing a trustworthy, hassle-free solution.

For Baisi, “efficiency” means operational excellence. We maintain a lean, agile organization. We focus on core value links to maximize every investment. Efficiency is the foundation of Quality & Affordability.

For a resource-limited startup, strategy requires not only clear direction but also disciplined execution. Baisi’s “Quality & Affordability” strategy will follow a clear growth flywheel:

In the early stage, Baisi’s capital, talent, and resources are limited. We pour nearly everything into quality, design, and core experience. The goal is simple: build solid products that exceed expectations, earn genuine trust, and open the market with real product strength.

As reputation and sales grow, the flywheel accelerates. Higher volume strengthens bargaining power with suppliers; larger scale dilutes fixed costs; efficient SKU turnover reduces inventory and capital pressure. We maintain or raise quality while delivering greater savings to users.

Higher sales and healthier profits provide more resources. We reinvest them into better R&D, design, and service. A powerful virtuous cycle emerges: Better quality → trust & scale → deeper savings → even better quality.

Every turn of the flywheel strengthens our competitiveness — and advances our mission of Audio-Visual Equality.

Choosing Quality & Affordability is not just business logic. It is rooted in Baisi’s mission and vision.

Our mission: Audio-Visual Equality. Consumers in emerging markets also deserve the joy of big-screen entertainment. Great audio-visual experiences should not be exclusive to wealthy households or developed markets. Young people and families who aspire to a bigger world and more happiness deserve it too.

Our vision: To become the top choice for LCD projectors among consumers in emerging markets.

Quality & Affordability, powered by the growth flywheel, is our only realistic path to this mission. Only by insisting on quality do we offer meaningful entertainment, not cheap toys. Only through the flywheel do we break price barriers and reach millions of homes.

With maximum efficiency, build the best products, set the most honest prices.

This is ByteSense’s strategic choice.

It is a path of patience, focus, and long-termism. We do not chase noise; we pursue substance. We do not chase trends; we stay true to our original aspiration.

We believe that by starting the flywheel with Quality and spinning it steadily, in the vast ocean of emerging markets, the dream of Audio-Visual Equality will become reality.

We have seen our path clearly. And we are moving forward with determination.