For small-to-mid-sized hardware manufacturers navigating the hyper-competitive consumer electronics market, the rules of product development are being rewritten. 

After analyzing Insta360 Wave’s “feature-packed yet underperforming” dilemma and drawing on ByteSense’s years of experience in the LCD projector sector, 

we’ve solidified our 2026 new product strategy: 

Product definition is essentially value anchoring, and its ultimate goal is to deliver a clear, memorable core selling point (CSP) to users. 

In an era of product oversaturation, the “one-size-fits-all” approach of covering all user groups with a single device has long been obsolete. 

A product without a core memory point is inherently a failure. Instead, we focus on solving one core pain point with a standout feature to capture niche audiences, 

then iterate and expand gradually.

I. The Core Logic of Product Definition: No Memory Point = No Market; Single-Point Excellence Is the Key to Breaking Through

First, let’s examine the lesson from Insta360 Wave, as summarized by industry observers. Despite solid hardware specs and cutting-edge features like AI transcription, 

the product underperformed in sales. The core issue was not just value mismatch from being “jack-of-all-trades,” 

but a complete lack of a memorable core identity—it failed to make key account (KA) clients associate it with “professional solution capabilities” 

or small and medium-sized business (SMB) clients with “cost-effectiveness.” It became a generic, feature-heavy device with no distinctiveness, leaving users with no reason to recommend it.

• Mistake 1: Confusing parameter benchmarking with product definition, burying memory points under specs

1. Many peers prioritize chasing competitors’ brightness and resolution metrics when defining new products,
2. blindly pursuing high lumen output while ignoring LCD projectors’ core strengths: portability and cost-effectiveness.
3. The result is bulky, overpriced devices that still leave consumers complaining about insufficient daylight brightness and lackluster color performance.

• Mistake 2: Treating full-scenario coverage as product positioning, diluting memory points

1. Some try to design a single projector for camping, home, and office use, cramming in outdoor battery life, short-throw projection,
2. and conference casting features. Each function only meets basic usability standards, with none standing out as a memorable selling point.
3. The final product becomes a “usable but unremarkable” device that no user group prioritizes—consumers simply can’t recall a product that
4. “does everything but excels at nothing.”

• The first-generation Xiaomi smartphone didn’t rely on excessive feature stacking;

•          instead, it anchored its CSP to “flagship-level specs for ¥1,999” (unmatched cost-effectiveness),

•          shattering the price barrier for smartphones and establishing the “affordable flagship” category in public perception.

• Smartisan phones stood out not for top-tier specs, but for their unique industrial design and system interaction,

•         capturing a niche audience of design enthusiasts and solidifying their position before iterating on features.

• PLAUD entered the market by solving iPhone users’ “inability to record audio natively”, setting a benchmark solution for the industry.

•         After building a core user base, it gradually improved AI transcription accuracy to expand its audience organically.

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II. ByteSense’s Practice: 4 Models, 4 Distinct Memory Points, Capturing Niche Markets with Single-Point Excellence

Since its founding, ByteSense has made “creating core memory points” its top priority in product definition. 

Every device goes through a closed-loop process of “user persona → pain point ranking → CSP anchoring” before function matching, with zero tolerance for generic, all-purpose devices:

• P2 Parent-Child Model: Core Memory Point – “Short-Throw Eye-Protection Projector for Kids’ Bedrooms”
  When defining the P2, we targeted 25–35-year-old parents with 6–8㎡ kids’ bedrooms, who wanted large-screen entertainment for their children but worried about limited space and eye strain. We ranked pain points as: product design > space constraints > safety concerns > brightness/resolution, and anchored the CSP to  “cute appearance + 0.65:1 short-throw ratio” instead of chasing high brightness.
• P3C Camping Model: Core Memory Point – “Lightweight and Portable for Outdoor Use”

1. User research for camping projectors identified 18–30-year-old outdoor enthusiasts as the core audience, with pain points ranked: portability issues > power supply troubles > operational complexity > brightness. Thus, the P3C’s core definition focuses on  “0.8kg lightweight metal body + PD65W USB-C power bank compatibility” to solve outdoor users’ key frustrations.

• F2 Ultra-Slim Model: Core Memory Point – “Budget-Friendly 1080P Portable Large Screen”

1. For recent graduates and renters with budgets under $100, who crave HD large screens but face cost and portability constraints, the F2’s core memory point is  “62mm ultra-slim body + 1080P resolution”, delivering affordable high-definition viewing for budget-conscious users.

• F3 Flagship Model: Core Memory Point – “Compact High-Brightness Projector for Bright Indoor Environments”Middle-class families with moderate purchasing power struggle with blurry projection in dimly lit evening living rooms and dislike bulky devices. The F3’s core CSP is  “350–380ANSI high brightness + compact metal body”, balancing clear viewing performance and space-saving design.

III. 2026 Product Definition Recommendations: Prioritize Core Memory Points in Three Key Steps

Based on ByteSense’s practice and industry observations, 

we offer three targeted recommendations for peers and our own team looking to enter or deepen their footprint in the hardware sector in 2026, all centered on building core memory points:

• Anchor the core memory point first, then match features

1. When starting a new product project, avoid listing features immediately. Instead, answer three critical questions upfront:
2. Who is the core user?
3. What is their top pain point?
4. What memorable CSP can we deliver to them?

• Prioritize subtraction for value anchoring: Cut redundant features to fund the core memory point

1. The most critical step in product definition is making trade-offs. Ditch features unrelated to the core CSP and reallocate saved costs to strengthen the standout selling point.
2. For example, ByteSense’s 2026 new products will adhere to the “one model, one memory point” principle: retaining only core audio-visual functions in the smart system and a single HDMI port to reinforce users’ perception of the CSP.
3. Remember: users only pay for one explicit core memory point—extra non-core features add cost and dilute the product’s distinctiveness.

• Reserve iteration windows: Secure niche markets with the core memory point, then expand audiences

1. A standout single feature does not mean stagnation. Build iteration flexibility into product definition:
2. first establish a foothold in the niche market with the core CSP, then expand the user base through minor version updates that enhance features aligned with the core memory point (rather than straying from it).

Conclusion: Small-to-Mid-Sized Manufacturers Thrive by Giving Users a Reason to Remember Them

A product with a memory point has longevity; a user base that remembers your brand is the most stable foundation. 

ByteSense’s 2026 new products will continue to follow this product definition logic, anchoring core memory points first before matching supporting features to deliver value-driven, 

user-centric LCD projectors.