ByteSense: Redefining Portable LCD Projectors by Centering User Needs Amidst Spec Competition

In today’s LCD projector market, where brands are trapped in a "spec race"—vying to outdo each other in brightness and resolution—few truly understand user needs. However, ByteSense Technology, established just over two years ago, has quickly broken through in the portable LCD segment with its clear product definition logic. The core secret lies in its dual-axis positioning system: taking "age groups" as the vertical axis and "price (performance)" as the horizontal axis to accurately anchor products in different demand quadrants. It consistently upholds the product philosophy of "Better Performance, More Compact," ensuring every product addresses the core pain points of specific users.

I. ByteSense’s Product Definition Methodology: Dual-Axis Positioning + Scene Implementation, Rejecting Blind Follow Trends

1. First Axis: Age Stratification to Capture Core Demands of Different Groups

• Teenagers & Young Students: Core needs are "cost-effectiveness + lightweight portability + eye protection." They mainly use projectors for dormitory movie marathons, parent-child early education, and small-scale camping. Price-sensitive, they don’t require ultra-high performance but need "easy operation, portability, and eye-friendly features."

• Young Adults: Core needs are "sleek portability + multi-scene adaptation + balanced performance." As renters, camping enthusiasts, and new professionals, they pursue "small size without taking up space" while needing to meet diverse scenarios such as home viewing, outdoor gatherings, and ad-hoc office presentations.

• Adults: Core needs are "high performance + quality feel + advanced functions." They use projectors for home theaters, long-term home use, and business presentations. Willing to pay a premium for higher brightness, clearer image quality, and more professional features, they also don’t compromise on "relative portability."

2. Second Axis: Price (Performance) Grading for Precise "Cost-Effectiveness-Performance" Matching

• Entry-level ($30~$40): Focuses on "basic satisfaction + extreme portability." With 160~180 ANSI lumens brightness and 720P resolution, it features Type-C power supply and lightweight design to lower usage barriers.

• Mid-range ($40~$50): Focuses on "balanced performance + scene upgrading." Boasting 220~300 ANSI lumens brightness and 1080P resolution support, it adds functions like a gimbal stand and auto keystone correction for wider scenario adaptation.

• Flagship ($50~$70): Focuses on "high performance + quality experience." Equipped with 300~350 ANSI lumens brightness and native 1080P resolution, it carries advanced features such as a fully sealed optical engine, touchscreen, and official Netflix certification, balancing performance and portability.

3. Core Logic: Quadrant Positioning + Scene Implementation to Keep Products "On Track"

The key advantage of this quadrant positioning is rejecting the "one-product-fits-all" approach. Instead, every product has a clear "user profile." For example:

P3C is designed specifically for young campers, with Type-C power supply solving the outdoor power pain point.

G3S targets quality-seeking young adults, featuring a touchscreen and fully sealed design for both convenience and durability.

F3 meets adults’ home theater needs, delivering 350 ANSI high brightness while maintaining a lightweight 1.6kg body, embodying the "More Compact" concept.

II. Embedding the Product Philosophy: Better Performance, More Compact – Finding the Optimal Balance Between "Small Size" and "Power"

1. Technology Trade-Offs: Prioritizing "Compactness" Over "Specs"

• Display Technology: Firmly choosing LCD over DLP. The core reason is that LCD can achieve miniaturization at the same performance level with lower costs, and its brightness and color accuracy are more suitable for mass needs. While DLP has advantages in contrast and dynamic refresh rate, its price is double, which does not align with the "cost-effectiveness + compactness" positioning.

• Focusing Method: Abandoning immature auto-focus in favor of electronic focus. This reduces product failure rates and costs while meeting user needs of "no frequent focusing in fixed scenes," avoiding sacrificing size for redundant functions.

• Core Chip Selection: Mainly adopting the Amlogic T950S chip. Its balanced CPU/GPU architecture and low-power characteristics perfectly adapt to the heat dissipation needs of compact bodies, while supporting 4K decoding to ensure "excellent image quality in a small body."

2. Form Innovation: Upgrading "Portability" from "Physical Attribute" to "Experience Advantage"

• Durable Aluminum Material Application: Entry-level products use ABS+PC to balance cost and portability; mid-to-high-end products adopt aviation-grade aluminum, which reduces weight while improving heat dissipation and durability. For example, P3C weighs only 0.8kg, and F3 with an aluminum body weighs 1.6kg—much lighter than traditional projectors of the same performance.

• Integrated Stand Design: The 2-in-1 "gimbal + handle" stand design (e.g., G2’s stand can rotate 360° and be carried by hand) solves the pain point of "nowhere to place" outdoor projectors, upgrading "portability" from "can be taken away" to "can be used comfortably after being taken away."

• Cordless Adaptation: The Portable series supports Type-C power bank supply, combined with WiFi 6 and Bluetooth 5.2, completely breaking free from power and cable constraints—perfectly adapting to "socket-free scenarios" such as camping and ad-hoc office work.

3. Performance Focus: Maximizing Core Functions, Eliminating Redundant Ones

• Brightness Matching Scenarios Precisely: Entry-level 160~180 ANSI lumens meet indoor low-light environments; flagship 350~380 ANSI lumens cover daytime viewing with curtains drawn. It rejects "increasing brightness just for the sake of it," which would lead to larger size and higher costs.

• Uncompromised Core Experience: All series come standard with auto keystone correction, electronic focus, and WiFi 6, ensuring "smooth experience even in small bodies." Mid-to-high-end products are equipped with a fully sealed optical engine (G3/G3S) to solve image quality degradation caused by dust ingress and extend service life.

• Content Ecosystem Aligned with Needs: All series have a built-in Android system, supporting mainstream platforms like Netflix and YouTube. No additional devices are needed—users can start watching immediately after power-on, meeting young users’ demand for "minimal operation." For consumers with higher content requirements, the G2N product is launched, supporting officially certified Netflix for more stable content access.

III. Industry Insight: LCD Projector Product Definition Must Ultimately Return to "User Value"

1. User Stratification Should Be "Detailed" Rather Than "Broad": Instead of making products that "everyone can use," it’s better to create products that "certain groups can use happily." Through age stratification, ByteSense accurately captures teenagers’ "cost-effectiveness needs," young adults’ "multi-scene needs," and adults’ "performance needs," ensuring every product has clear target users.
2. Performance and Size Should Be "Balanced" Rather Than "Opposed": "Better performance" and "more compact size" are not mutually exclusive—the key lies in technology trade-offs and scene focus. Through LCD technology, low-power chips, and lightweight design, ByteSense achieves "no sacrifice of core experience for small size," aligning with the current trend of "mobile lifestyles."
3. Product Philosophy Should Be "Embedded" Rather Than "Sloganeered": The "Better Performance, More Compact" philosophy runs through ByteSense’s product planning, technology selection, and form design—from the 0.7kg body of P2 to the touchscreen + fully sealed design of G3S, from Type-C power supply to gimbal stands. Every detail practices the core value of "compact yet high-performance."

ByteSense Seeks B2B Partners